This is the Leadership Journey series on the Choosing Leadership Podcast.

I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.

In this episode of the Choosing Leadership podcast, Griff Parry, CEO and co-founder of M3ter, shares how he traded a successful corporate career for the uncertain but rewarding path of entrepreneurship.

Griff opens up about starting his first venture in his 40s, the lessons he learned from selling to Amazon, and what it really takes to build something meaningful from scratch.

He offers a candid look at the challenges of leadership—balancing transparency, trust, and the weight of tough decisions—while keeping a clear vision for the future.

If you’ve ever wondered whether it’s too late to take the leap or how to navigate the chaos of scaling a business, Griff’s story will inspire you to think bigger and act bolder.

Tune in for practical insights and the reminder that the entrepreneurial journey is less about perfection and more about progress.

You can find Griff Parry at the below links

• https://www.linkedin.com/in/griffinparry/
• https://www.m3ter.com/

In the interview, Griff shares

• “I didn’t become an entrepreneur until my 40s—it’s never too late to start building.”
• “Corporate life taught me structure, but entrepreneurship gave me agency.”
• “At M3ter, we’re solving problems I personally struggled with in past ventures.”
• “Building something from scratch is messy, but that’s what makes it meaningful.”
• “Leadership isn’t about having all the answers—it’s about creating space for others to thrive.”
• “The challenges you face as a founder aren’t signs of failure; they’re part of the growth process.”
• “Usage-based pricing is complex, but done right, it can transform how software businesses grow.”
• “Transparency and trust aren’t optional—they’re the foundation of strong leadership.”
• “I’ve learned that the excitement of direct impact is worth the risk of leaving stability behind.”
• “The entrepreneurial journey isn’t just about the destination—it’s about the people and lessons along the way.”